Michael has spent the past 15 years as the Head of Africa at Wesgro, concurrently serving as the Honorary Consul General of Ethiopia in Cape Town since 2023. His primary focus at Wesgro is to enhance trade and investment between the Western Cape and the broader African region. He has led numerous trade missions, hosted inbound delegations, and organized networking forums to facilitate partnerships between South African companies and counterparts across Africa. Michael's expertise in African trade has garnered media recognition, and he has been featured in various local and international business outlets discussing intra-African trade and investments. As the Honorary Consul General of Ethiopia, he represents the Ethiopian government in Cape Town, fostering relations in trade, investment, tourism, and culture between Cape Town, Western Cape, and Ethiopia.